Apple sold 717,000 iPhones

July 24th, 2008 - 2:45 pm ICT by Amrit Rashmisrisethi  

Apple sold 717,000 iPhones during the last quarter , and is in shortage in experiencing with the 10-day-old device. Apple didn’t break down how much of its revenues come from iPhone-related business, but Apple CFO Peter Oppenheimer said it’s a small share of the company’s revenues overall.

“The response to the new iPhone 3G has been stunning,” COO Tim Cook said. It took 74 days for the company to sell 1 million of the first-generation iPhone and almost two years to sell its millionth iPod ? a feat it achieved after just three days with the new device. The shortage is a “factor of the overwhelming demand. I am very pleased with the production ramp? We’re confident enough in the production ramp that we will be launching 20 additional countries on Aug. 22? I’m not going to predict when supply will meet demand,” Cook added. When pressed further and asked why Apple didn’t foresee the level of demand, Cook replied: “The demand has been staggering almost in every country that we’ve shipped in? Demand is very difficult to predict with a new product of this sort that has a new price point.”

Apple excluded revenues from all iPhones sold from March 7 until July 11 when the new iPhone 3G and software update was launched.

Sales target: at least 10 million iPhones by year’s end.

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