AMD targets Indian market with six-core server processor

June 2nd, 2009 - 7:27 pm ICT by IANS  

Bangalore, June 2 (IANS) Global chip maker Advanced Micro Devices (AMD) bets on Indian market for hard-selling its latest chipset with six-core server processor that is set to deliver more performance per watt on its Opteron platform.
Code-named Istanbul, the 45-nanometre processor is being made available this month to global original equipment manufacturers (OEMs) such as Cray, Dell, HP, IBM and Sun Microsystems along with support from motherboard and infrastructure partners.

The chipset is also being shipped to Indian OEMs like Digital Waves and IT bellwether Wipro.

The $5.8-billion US-based AMD has also tied up with independent software vendor (ISV) partners such as Microsoft, Oracle, Citrix, VMware, Red Hat and Yen to develop applications and customised solutions for end-users.

“As the third largest server market in the Asia-Pacific region, India has a huge potential for the new chipset, which delivers up to 34 percent more performance per watt (unit of power) on the same platform (Opteron),” AMD India director Ramkumar Subramanian told reporters here.

The six-core Opteron processor is suited for large and medium enterprises, data centres, virtualisation and government organisations in the Indian sub-continent.

Besides verticals such as banking, financial services and insurance (BFSI), telecom companies, IT, health and infotainment, state-run enterprises and service sectors will also be able to leverage their existing platform infrastructure with Istanbul for data base and high-performance workloads at reduced cost of ownership.

“IT infrastructure management, third-party data centres, server farms, virtualisation and cloud computing will drive the sales of Istanbul,” AMD service chief technology officer Michael Goddard said at the launch of the new chipset.

While existing customers will be able to save costs on space, infrastructure, racks, power and human resource by swapping their existing dual or quad core processors with Istanbul, new customers will deploy the six-core processor for enhanced performance at lower power consumption and lesser space.

“Our new six-core Opteron processor meets the increasing need for a combination of low total cost of ownership, superior performance-per-watt and scalability,” AMD vice-president Patrick Patla said on the occasion.

The exponential growth of the mobile market, the advent of 3G services, increasing use of the internet, data and video content on real-time require large-scale IT infrastructure with converging technologies.

“We see demand for our products growing in the Indian market, as the economy is set to rebound. Prospects of increased spending on e-governance by central and state governments are encouraging,” Subramanian noted.

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