Aditya Birla Minacs to market Epicor’s ERP solutions

June 14th, 2011 - 10:50 pm ICT by IANS  

Bangalore, June 14 (IANS) The US-based Epicor Software Corporation Tuesday announced strategic partnership with Aditya Birla Minacs to hardsell its enterprise resource planning (ERP) solutions in the Indian and Gulf markets.

“As a value added reseller for India and Gulf countries, Minacs will sell, implement and support our next-generation ERP solutions in the growing small and medium enterprise (SME) segment and discrete manufacturing verticals,” Epicor regional vice-president Basil Daniells told reporters here.

The $800-million global leader in business software solutions for manufacturing, distribution, retail and service organisations recently unveiled a new version of its flagship software product Epicor 9, which is built on a second-generation service-oriented architecture (SoA).

“Our SoA and built-in business performance management capabilities offer customers a flexible solution to help them grow their businesses. Epicor 9 delivers an adaptable business architecture that meets the needs of any enterprise regardless of country, industry, or access device, enabling business anywhere,” Daniells said.

The partnership will also enable customers to take advantage of new business opportunities with extensive support for growing their enterprises across the region.

“We believe that enterprises will focus on their core and depend on an ecosystem of specialised partners to deliver the rest of their value chains. Going forward, we will expand our capabilities as a specialised partner to our clients by building domain expertise and helping clients realise the full potential of their investments,” Minacs chief executive Deepak Patel said.

According to the US-based global IT research and advisory firm Garnter, the addressable market in the Indian sub-continent for ERP solutions is estimated to be about $400 million, with 20 percent annual growth.

To minimise the cost of ownership, Epicor plans to offer its ERP software suite on a cloud platform to the SME segment and enterprises across verticals.

The Bangalore-based Rs.400 million Minacs was set up in 2007 with the merger of then leading back-office operations firm TransWorks and the US-based customer relationship management (CRM) service firm — Minacs Worldwide Inc., in which Aditya Birla group bought a controlling stake in 2006.

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