Thaindian News

New Delhi, Nov 15 (ANI/Business Wire India): Anil Kaul, CEO of AbsolutData Research and Analytics, was invited recently to participate in “The Practice and Impact of Marketing Science 2007 conference held at the Wharton School, Philadelphia, PA.
Speaking about the conference, Anil said, “The conference has provided me a valuable opportunity to get up to date with the latest issues and techniques in Marketing Science. I found the various discussions invigorating and fruitful. The learning from this conference will help AbsolutData focus on issues that are most pertinent to marketers’ world over.”
This, by-invitation only conference was limited to a small and exclusive gathering of only 50 marketing professionals and 50 academicians, all leaders in their respective fields.
The attendees were from Universities such as Wharton, University of Chicago, MIT, Stanford and UCLA and represented companies such as Coca Cola, Colgate Palmolive, Avon, General Motors and Capital One.
The objective of the conference is to bring together and align emerging marketing science approaches to real marketing problems with marketing actions in fast-changing competitive landscapes.
This year’s discussions were around topics such as brand equity measurement and management, customer lifetime value models and measurements, community/network marketing issues, revenue management and dynamic pricing, implementing marketing science and rocket science retailing.
This conference was organised by Institute for Operations Research and the Management Sciences (INFORMS) in association with Marketing Science Institute (MSI), Institute for the Study of Business Markets (ISBM) and American Marketing Association (AMA).
INFORMS is an international society for practitioners in the fields of operations research and management science. It was established in 1995 with the merger of the Operations Research Society of America (ORSA) and The Institute of Management Sciences (TIMS). (ANI)