Aar-Em Electronics to enter renewable energy market

December 13th, 2007 - 5:17 pm ICT by admin  

Pune, Dec 13 (ANI/Business Wire India): Aar-em Electronics Pvt. Ltd., a Pune-based manufacturer of the well-known CHAMPION brand of Uninterruptible Power Supplies (UPS), will be soon making foray into the growing renewable energy market starting with photo-voltaic and later combining with wind energy.
Ranjit Mohite, Managing Director, Aar-em Electronics Pvt ltd. said that this business was an ideal extension to their original business of providing uninterrupted power.
The first step would be to give an urban edge to rural banking. At most of our installed bank sites in rural areas we have found that batteries are not getting sufficiently charged due to extended power breaks and unreliable grid power.
Mohite added that they have recently introduced solar modules which worked simple.
During daylight when the sun is shining bright the Modules convert sun energy into electrical energy. Then this energy is channelized through charge controllers and stored in the existing batteries of the UPS already installed by us. So no additional costs, negligible maintenance and above all the customer could claim very high depreciation benefits.
Through continuous innovation, Aar-em has always been striving to provide the customers with the best available technology.
The customers will now have advantage of having a single source supply for the entire range of power protection equipment and benefit of optimal technology at an affordable price point that also provides maximum value on investment.
According to Mohite, over the last one year the company has put concerted efforts in developing specialized power supplies for telecommunication application and received large orders from most telecom giants.
He also added that this business will grow manifold in the coming years.
CHAMPION is a very strong brand in the corporate and consumer space. It has long been known for product quality and reliability in the complete range of power protection equipments sold by them.
Aar-em pioneered the concept of the small UPS in the Indian market and has propelled itself to a pole position in a highly competitive field by offering state of the art technology.
Aar-em offers a diverse and extremely reliable product range for protection against all power problems. They have a compact, aesthetically designed Line Interactive UPS from 500 VA to 5000 VA and On-line UPS from 1 KVA to 20 KVA all of which are manufactured with advanced technology to meet International standards backed by a sound nationwide customer support network.
CHAMPION has opened new service centres in unrepresented areas. Currently, Aar-em is present at 25 locations spread all over the country for service support and is soon expecting to double its customer base with proposed new service centers.
Since the brand CHAMPION is reputed and has excellent consumer recall the company has received numerous offers form prospective overseas partners who wish to enter the growing India market and take advantage of well set up infrastructure.
We have also been approached by many Private Equity firms who have envisaged interest in picking up a stake and the same is under consideration to cash in part of the enterprise value and balance for growth expansion.
Mohite stated all this is in preliminary stage and hence would not like to comment more on the above
The year 2007 -08 has till now been an exciting year said Ranjit Mohite.
Aar-em group revenues for the year 2007-08 are projected around 22 crores. With this new business in place Aar-em’s revenues will grow manifold due to the introduction of Renewable energy products thus increasing top line rapidly.
Aar-em currently is recognised as one of the fastest growing power electronics company in India. (ANI)

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