‘A Corporate Beauty Contest’: Looks matter in the boardroom too
May 11th, 2010 - 1:53 am ICT by Aishwarya BhattDurham, May 10 (THAINDIAN NEWS) The Duke University has released a study that is titled ‘A Corporate Beauty Contest’ in which they have extensively researched about the physical appearances of the CEO’s of small and big companies and some non-CEO’s as well. Their aim was to find the physical characteristics that take a person to the very top of his corporate ladder. And the results were startling to say the least.
It is a common belief that hard work and perhaps some amount of luck would make you climb the corporate ladder, but the study of 2000 people revealed that looks also play a very important role in the corporate success of a person. According to the groundbreaking research, physical attributes like a solid jaw line and piercing eyes could take a person to the top post.
“Our results suggest that CEOs who look competent have higher pay, but their companies do not necessarily do better. People tend to rate such people as being more likable, more warm, more trustworthy, but less competent,” said Manju Puri, who was one of the authors of the study along with fellow Fuqua School of Business finance professors Campbell Harvey and John Graham.
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