18 Indian designers to showcase work in New Zealand

April 19th, 2008 - 1:23 pm ICT by admin  

New Delhi, April 19 (IANS) Audiences here have been mesmerised by a dazzling preview of creative pieces of 18 budding Indian designers who are to compete at the World of Wearable Art (WOW) awards in New Zealand. “It has been three years since our association with WOW, and it has been a great partnership. On an average, we have sent 10 to 12 entries from India. I hope, like last year, this year’s entries also get us laurels,” Rathi Vinay Jha, director general of Fashion Design Council of India (FDCI), said at the preview Friday evening at the New Zealand high commissioner’s residence.

FDCI had signed a memorandum of understanding with WOW to support design students and professionals to showcase their creativity before international audiences.

The WOW awards show, held annually, is an international arts and fashion extravaganza where designers are encouraged to challenge their creative boundaries. They are expected to create an extraordinary outfit, which may not necessarily be practical or commercially viable.

The awards are to be held in September.

Last year, “The Weaver Finch Colony” by Jayaraj N.P., a student of Pearl Academy of Fashion won the MainPower WOW Factor Award as the most innovative outfit.

“The kind of exposure that our students get there is beyond compare and it is also a wonderful opportunity to showcase India creatively,” Jha told IANS.

The 16 pre-selected pieces included bizarre bras, dresses made out of aluminium poles, bamboo sticks, plugs, and wax depicting various characters, moods and emotions.

A few designers also collaborated with each other to create unique designs.

“The creations were absolutely stunning. The creativity, hard work and sheer dedication that these people have put in creating these pieces clearly reflect through the result,” New Zealand High Commissioner Rupert Holborow said.

Students from institutes like the Pearl Academy of Fashion, the National Institute of Design (NID) and the National Institute of Fashion Technology (NIFT) would take part in the final show.

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