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Home arrow Education arrow Management arrow Blue Ocean Strategy seminar in Bangkok
Blue Ocean Strategy seminar in Bangkok Print E-mail

June 21, 2007

By Satya Adhar 

BOSIts a great news for all those in top management and the upwardly mobile new age professionals. The Blue Ocean Strategy seminars are being organized right here in Bangkok on 18 and 19 July 2007. These will be presented by Professor Ben M. Bensaou who is a Professor of Management at INSEAD, France and Faculty Member of the Blue Ocean Strategy Network. The event is supported by www.thaindian.com and the members get a special 10% discount. Contact us now !

Before we dwell deeper into the details of the seminar, let's first understand what this Blue Ocean Strategy (BOS) is all about:

Blue Ocean Strategy is a business book written by Professors W. Chan Kim and Renée Mauborgne, from the INSEAD business school. The book examines how successful businesses captured uncontested market space, and thereby made competition irrelevant.

The "ocean" refers to the market or industry. "Blue oceans" are untapped and uncontested markets, which provide little or no competition for anyone who would dive in, since the markets are not crowded. A "red ocean", on the other hand, refers to a saturated market where there is fierce competition, already crowded with people (companies) providing the same type of services or producing the same kind of goods. 

The idea is to do something different from everyone else, producing something that no one has yet seen, thereby creating a "blue ocean". An essential concept is that the innovation (in product, service, or delivery) must raise and create value for the market, while simultaneously reducing or eliminating features or services that are less valued by the current or future market.

Instead of competing in existing industries, Blue Ocean Strategy equips companies with frameworks and analytic tools to create their own Blue Ocean of uncontested market space. The seminar, however, tackles not only the challenge of how to create Blue Oceans, but also the equally important challenge of how to execute these ideas in action in any organization.

 


About the Author:

Prof. BenThe resume of Prof. Ben M Bensaou is awe inspiring. He is a Professor of Technology Management and of Asian Business and Comparative Management at INSEAD, Fontainebleau, France, and was a Visiting Associate Professor at the Harvard Business School for the academic year 1998-1999. He holds a PhD in Management from the MIT Sloan School of Management, Cambridge, USA, an MA in Management Science from Hitotsubashi University, Tokyo, Japan, a Diplôme d’Ingénieur (MS) in Civil Engineering and a DEA in Mechanical Engineering from respectively the Ecole Nationale des TPE, Lyon and the Institut National Polytechnique de Grenoble, two Grandes Ecoles in France.

Prof. Ben M Bensaou is an authority on the subject. His research and teaching focuses on (1) a Process View of Value Innovation and Blue Ocean Strategy deployment initiatives, (2) new forms of organizations, in particular networked corporations, (3) the impact of Information and Communication Technologies (ICT) on organizations and Value Innovation. Professor Bensaou addresses these issues from an international comparative perspective.

About the Event:

Day 1 :  18th of July (Blue Ocean Strategy)
Day 2 : 19th of July (Value Innovation & BOS Implementation)

Time   : 09:00 – 04:30 p.m.

Location: The Radisson Hotel, Bangkok. www.radisson.com/bangkokth

Instructor: Dr. Ben M. Bensaou (France, INSEAD)

Price:     THB 9,000 Baht per day


SPECIAL OFFERS:

Early Bird Price : THB 8,500 per Day (If booked before 6th July, 2007)

Special Price:    16,000 Baht for both events, valid till 6th of July, 2007
                           17,000 Baht for both events, after 6th of July, 2007


1) The members of Thaindian.com are eligible for 10% discount. Please drop a mail to This email address is being protected from spam bots, you need Javascript enabled to view it asking for the same

2) We have special offers for companies sponsoring 5 or more individuals. With every 5 bookings, you get one booking absolutely free of cost.

3) Here's a very unique opportunity to be associated with the BOS event. You may opt for either the platinum package or the Gold package and you will receive the following benefits:

Platinum Package (350,000 Thai Baht)

•    50 Free Tickets (worth THB 450,000)
•    Logo on back drop & promotion material
•    Exclusive Lunch & Dinner with the speaker (Two Persons)
•    Stall in front of Hall  (2x6 Meter),
•    Press Conference
•    Photo & Autographs
•    Logo and hyper link on the website

Gold Package (150,000 Thai Baht)

•    20 Free Tickets (Worth THB 180,000)
•    Logo on Back drop and promotion material
•    Exclusive Lunch & Dinner with the speaker (One Person)
•    Photo & Autographs
•    Stall in front of Hall  (2x4 Meter)
•    Logo and hyper link on the website


Kindly note the following:

1) Fees does not include 7% VAT

2) Fee includes tuition, training materials, Ear Phone for Thai Audience to listen Instant Translation (Free) lunches, morning/afternoon refreshments.

3) BOS Certificates will be presented to those who complete both seminars
 
How you will benefit?

The Seminars combine both theory and practical applications relevant to participants’ business issues. This is accomplished through a series of short lectures, application exercises and real-life examples.

Who should attend?

All Professionals, CEOs, Business Owners, General Managers, Vice Presidents, Heads of Strategy, CIOs, other functional or business heads, high potential young Managers at the corporate and business unit level interested in Creating and Nurturing a Culture of Innovation should definitely attend the seminar. This may well be your life time opportunity to do so. The seminars benefit to participants from both the Private Sector (B2C and B2B) and the Public or Government Sector. For companies, its an invenstment in their employees which in turn would fuel the growth of the companies. It's also a way of demonstrating their commitment towards the growth of their employees and giving them an opportunity to interact with the who's who of Thailand's corporate world.

Contact us NOW ! or Send a mail to us at This email address is being protected from spam bots, you need Javascript enabled to view it

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